MEDIA CITY
It is a place for film production and broadcasting, a place for working and leisure with the goal of having a balanced relationship between public in the working environment. The media city's objective is to meet the international requirements for creating high quality films, Television and radio programs.
The project defines the terms "Mass Media and Mass Communication" and relates architecture to the deep meaning of communication media (Semiotics).
The Architecture of the project is redefined to be an advertisement surface and a platform of communication conveying a message of openness and authenticity visually and through the experience of space. The spaces were designed to transmit media making experiences to the audience , the design of the city uses different codes to communicate with the users: Secondary functions that rests on the primary functions which will give the user the experience of an inside " Television Making".
"Umberto Echo's research" in defining Media and relating it to Architecture.
